Soil-test before sales talk.
Every yard starts with a real lab sample. We don't sell a fertilizer plan until we know what your turf is short on — and what it isn't.
Our story
We grew by saying no a lot.
Wes turned down commercial work because he wanted to know every yard by name. He turned down a franchise pitch in 2014 because franchise economics force you to sell more product, not better service. He turned down a private-equity roll-up in 2024 because the buyer's first email asked about cutting crew pay.
What we said yes to: a soil test before every program. The same crew on the same yards. A free spring walk-through for every customer. Three-year plant warranties. NCSU continuing education for every tech. Month-to-month billing with no early-termination fees.
Eighteen years in, we still answer the phone the same way: Birchwood, this is Wes.
How we work
Four principles. No exceptions.
Same crew, every visit.
Two people. Same two people every Tuesday. Not a rotating dispatch. They know your dog's name and where the irrigation valve box is.
Right-sized programs.
We refuse to sell a six-application plan when four would do. You'll get the program your lawn actually needs, not the one with the biggest margin.
Owner-answered phone.
Wes picks up — or calls back inside an hour. There's no dispatcher, no extension menu, no out-of-state call center pretending to know your yard.
The crew
The people you'll meet.
Eleven people total. Four shown here. Every member of every crew is background-checked, drug-tested, NCSU-trained in turf management, and someone we trust in our own homes.
Wes Calloway
Owner · NC Pesticide-Licensed (#L-31142)Maya Calloway
Operations · DesignerTomás Reyes
Lead Crew · Irrigation SpecialistJess Whitfield
Turf Manager · NCSU-CertifiedThe best way to know us is to call us.
No pressure, no script, no call center. A quick conversation about your yard and what you wish were different about it.